Rebranding, The Key To Resuscitate…….
Posted by ErnieJean on September 30, 2008
Remember after the Political Tsunami in March this year, after suffering heavy heavy losses, partners in the ruling coalition attempted to do some soul searching to see where they went wrong…..and guess what? Till today, they are still searching for the answer…..that must be some real lousy politicial and PR strategists they have in their stables, huh?
UMNO blamed it on political bloggers and freedom of speech. Action taken? ISA whichever bugger deemed irritating;
MCA said it was not their fault. Action taken? Continue with their “No Action, Talk Only” policy, while kissing the feet of the keris-wielding Lords;
They decided to blame it on their “out-dated image” and unleased a very expensive Re-Branding Exercise earlier this year, with new taglines, membership discount cards, new logo, new uniforms, new hair-pieces (?)………
A call centre will be established to entertain problems, and a new portal to replace the party’s current website will also be launched.
An MIC discount card will also be given to members for use at selected outlets.
“We are expecting total penetration of this image change within a two-year period.
“A detailed action plan will also be communicated to all grassroots leaders via some 140 meetings to be held in all branches from district to district,” he said, adding that the complete exercise would cost some RM500,000.
I must say, MIC is definitely working their asses off to ensure the success of this “Image Overhaul” Project………..
Check out what they’ve been up to lately :
K.Basil, MIC Division Head of Bukit Katil, Malacca and fellow MiCkey Mouse stamping their seal of approval on the Ali Rustam’s proposal for tapioca plates. (Another more apt term to describe this would be “to kiss ass” :P)
And then we have this….
SHAH ALAM: About 100 MIC members demonstrated here to protest the demolition of a Hindu temple by the Ampang Jaya Municipal council recently. (Wonder where they were hiding all these while before PR took over……)
The crowd, which included Indian NGOs, protested at the main gate of the Selangor secretariat building yesterday morning.
Organiser T. Mohan, who is MIC Youth chief, said the PKR government had lied to the people that they would not tear down any places of worship.
“They said no temples would be destroyed, what happened now?” Mohan told reporters the MIC was unhappy with the state government’s action to demolish the Sri Mahakaliaman temple after he presented a memorandum to Mentri Besar Tan Sri Khalid Ibrahim’s political secretary, Nik Nazmi Nik Ahmad.
The 19-year-old temple was built on forest reserve. It was destroyed and rebuilt several times between 2002 and 2007.
Asked why the MIC did not solve the issue then, Mohan said the party had taken action and that was why the temple was rebuilt. (Betul ke ni?)
“It’s about time that they are released as they pose no danger to the security of the country.
“The government should not hold them any longer as it will prolong the Indian community’s ill-feelings towards the government,” said the former works minister in a statement today. (*Mock Gasp*!!! You mean, all these while, the govn has been running this country according to what makes them politically popular rather than what’s right?)
Samy Vellu said that the five should be released unconditionally.
“They only voiced out the problems and the frustrations of the Indian community.
“Similarly, the MIC has also been doing the same for the past few decades … so why detain them any longer?” he asked. (Wah! Wah! Salute!!!! Master in action here folks!!!)Don’t you just love the way he twists and turns the issue to his advantage?
Isn’t it funny that, after having so many Post-Election meetings, these headless chickens can only come up with such hilarious and shallow post mortem analysis and damage control measures?